Here is a group project that I and four others worked on that was set for us by Wieden + Kennedy. The aim was to help promote Persil for students which is not easy as Persil is amongst the most expensive of washing powders. The idea behind this campaign is that all you need to do is add the washing powder to some water and the rest is easy. I’m not sure if I would use a puddle to wash my own clothes in future but it was quite fun being the guinea pig for this advert (watch the video).